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We’re not prepared for hot weather say Brits, with only half saying they would comply with hosepipe bans
New polling suggests only half (49%) of Britons would abide by hosepipe bans in their area if there was a drought, dropping to 35% of 16 to 34 year olds.
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Ipsos @ Party Conferences 2025
From Brighton to Bournemouth, Liverpool to Manchester, Ipsos is on the road this autumn, bringing data-driven insights to the heart of UK politics. Join us at this year’s party conferences as our experts take the stage and share public opinion research.
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More than two-thirds of UK adults believe those producing or selling plastic products and packaging should bear the bulk of responsibility for tackling plastic pollution in the UK
The EIA - Ipsos survey found that 67% of UK adults aged 16-75 said that manufacturers and producers of plastic or companies selling plastic products or packaging should have the most responsibility for taking action to reduce the amount of plastic pollution in the UK.
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New survey finds many UK adults are worried about the impact of harmful chemicals on the environment
70% of UK adults surveyed aged 16-75 would be likely to stop buying a product they regularly use if they learnt it contains chemicals that have a negative impact on wildlife.
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E-scooters: public recognise environmental and affordability benefits, but safety fears remain
61% of British adults believe e-scooters negatively impact pedestrian safety. However, around 2 in 5 see e-scooters as positive for the environment (39%) and cost of travel (40%).
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People are less ‘nimby’ than they think they are
People are more likely to think public opinion leans more towards opposition to the building of more homes in their local area (42% are of this view) than support (26%). However, the opposite is true - 46% support building, 25% oppose it.
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Behaviours and views on recycling, waste and plastics pollution in England
Trends to recycle more and reduce waste and plastic pollution are on the rise amongst consumers.
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The public want climate action - are the government doing enough?
There is clear evidence that the public expect the Government to act and to do more to mitigate climate change – this applies to adaptation as much as it does to transitioning to net zero.
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Britain sees double digit drop in those who feel individual action on climate change is needed, as world passes 1.5˚c temperature increase
Britain has seen a 12 ppt decrease in the percentage of people who feel that individual action on climate change is needed. This trend has been replicated across the 32 countries surveyed, with particularly sharp declines in G7 countries.
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Price trumps planet? Britons want sustainable products, but on a budget
While concerns about the environmental and social impacts of purchasing decisions are rising, price remains the most important factor for British consumers, with 93% rating it as very/somewhat important.