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Introduction to the latest Reputation Council Report
Some would think it an understatement to say that the latest Ipsos' Reputation Council sitting takes place against an uncertain global backdrop. We seem to be in a perfect storm of social, political, and economic upheaval – the war in Ukraine, supply chain bottlenecks feeding inflation, and the lingering impact of Covid-19 are but a few of the factors impacting the world.
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About the Reputation Council
Established in 2009, the Ipsos Reputation Council brings together senior communicators from some of the most respected corporations in the world.
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ESG: The Corporate North Star
The Purpose of purpose: having a clear vision about the kind of company you are is increasingly important in the ‘war for talent’, among generations who want to make a difference in their daily lives.
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The Business of Regulation
ESG is driving intervention and nearly four-in-five Reputation Council members tell Ipsos that their business is more regulated now than it was five years ago.
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Crisis Management
With such high expectations of businesses, there is much more room for perceived missteps and loud criticisms from various stakeholders.
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Social Media Conundrum
Corporate communicators must determine whether the risks outweigh the rewards of communicating on social media.
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Techlash continues... technology is the most trusted of industry sectors, but has declined in net trustworthiness in recent years
Given the vital role that technology has played during the pandemic in supporting economic activity and keeping people connected, we might expect an increase in the trustworthiness of technology companies. In fact, the opposite is the case, with trustworthiness declining globally over the period.
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Global Trustworthiness in the banking sector
In our Global Trustworthiness Monitor, almost three in ten (28%) of the public think that the banking sector is trustworthy vs two in ten in 2018 (20%), this places the sector as the third most trustworthy industry globally.
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Global Trustworthiness in the Oil and Gas Sector
The share of the public who feel that oil and gas companies are trustworthy has improved +3 points since 2018. Ipsos data suggests there has been a “business bounce” on trust: since the COVID-19 pandemic…
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Ipsos Research Highlights - April 2022
In our latest Ipsos Research Highlights we explore reactions to the Russian invasion of Ukraine, concern about the economy, and reflections on the COVID-19 pandemic.