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What is Driving Change: The role of stakeholder management
While the concepts that sit behind ESG are certainly not new - and have been at the centre of corporate strategy for decades - the growth and formalisation of ESG as an explicit mission have been catalysts for change. The impacts of this change are far reaching including how companies define, prioritise and manage their stakeholders. This is demonstrated by the rise of stakeholder capitalism, the notion that businesses no longer exist to create profit for shareholders/owners, but instead have a responsibility to create value for a much broader set of stakeholders.
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Pharma knocks tech off the top spot as most trusted industry in Ipsos' latest global report on Trust
Business leaders are not trusted to tell the truth – yet are seen to have a responsibility to speak out on issues according to the new Ipsos Global Trustworthiness Monitor report.
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The Business of Regulation
ESG is driving intervention and nearly four-in-five Reputation Council members tell Ipsos that their business is more regulated now than it was five years ago.
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Healthcare Insight Forum: Omnichannel
The subject for our latest Healthcare Insights Forum was not hard to decide on; a topic high on the agenda for many working in pharmaceutical marketing and commercial teams, customer engagement through omnichannel marketing.
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Ipsos Research Highlights - 25 June 2021
In this week's Ipsos Research Highlights we explore attitudes towards Brexit five years on, arguments against the COVID-19 vaccine, and what 'politically correct' means to the majority of Britons
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Ipsos Research Highlights - 30 April 2021
In this week's Ipsos Research Highlights we explore economic optimism, how the Government is handling the pandemic and trust in politicians.
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Ipsos Research Highlights - 16 April 2021
In this week's Ipsos Research Highlights we explore the latest findings from our REACT study, the increase in vaccine confidence and how the public rate Boris Johnson and Keir Starmer on key leadership character traits.
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Ipsos Research Highlights - February 2021
In this week's Ipsos Research Highlights we share the latest interim findings from the REACT study, public perceptions of the Government’s handling of the pandemic and what Britons would do with excess vaccines.
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Ipsos Research Highlights - 9 October 2020
In this week's Ipsos Research Highlights we explore the UK’s position in the world, who the public would blame if a 'no deal' is reached and although Rishi Sunak's ratings are slowly declining, he remains ahead both party leaders.
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Ipsos Research Highlights - 11 September 2020
In this week's Ipsos Research Highlights include where the British public plan to go on holiday, whether the public globally prioritise economic growth or health and wellbeing and we share the latest findings from our coronavirus testing programme.