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Ignite Growth with Collective Innovation
Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.
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The Financial Research Survey (FRS)
Unlocking Consumer Financial Behaviour: Insights to Drive Growth in Financial Services
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The Viability of Large Language Models for Conjoint and MaxDiff Analysis in Market Research
Ipsos has undertaken one of the largest research exercises in this field, eliciting over 250,000 AI generated responses to evaluate a range of LLMs across a diverse set of scenarios, comparing their performance against real-world data. This research offers a comprehensive insight into the transformative potential of LLMs on choice experiments and the strategic implications for businesses.
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The UK CX Report 2023
The new ‘UK CX Report’ in conjunction with Engage media gives a comprehensive analysis of the current challenges that impact customer behaviour.
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Choosing the right CX platform
In this webinar and eBook Book, our CX experts bring together their shared expertise in choosing the right CX platform.
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Ipsos Climate Change & Sustainability Practice
The Ipsos sustainability practice leverages research specialisms and cross-sector expertise to understand governments, businesses, and citizens to inform better decision making when it comes to all aspects of environment, social and governance (ESG).
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Luxury and convergent commerce
Ipsos brought together experts from various industries representing the Luxury sector for a guided closed-door discussion
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Behavioural Science at Ipsos
Ipsos' approach to behavioural science is based on leading academic research combined with an evidence base of delivering sustainable change