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The Viability of Large Language Models for Conjoint and MaxDiff Analysis in Market Research
Ipsos has undertaken one of the largest research exercises in this field, eliciting over 250,000 AI generated responses to evaluate a range of LLMs across a diverse set of scenarios, comparing their performance against real-world data. This research offers a comprehensive insight into the transformative potential of LLMs on choice experiments and the strategic implications for businesses.
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Applying Lessons from CX Text Analytics to Generative AI
Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models
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The UK CX Report 2023
The new ‘UK CX Report’ in conjunction with Engage media gives a comprehensive analysis of the current challenges that impact customer behaviour.
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Conversations with AI Part II: Unveiling AI quality in qualitative workstreams
In this white paper we explore how generative AI can be used within qualitative research.
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Choosing the right CX platform
In this webinar and eBook Book, our CX experts bring together their shared expertise in choosing the right CX platform.
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Ipsos Climate Change & Sustainability Practice
The Ipsos sustainability practice leverages research specialisms and cross-sector expertise to understand governments, businesses, and citizens to inform better decision making when it comes to all aspects of environment, social and governance (ESG).
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2020: The year of the boiled frog
How retailers can adapt and respond to fluid customer behaviours and expectations post-COVID-19
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Mystery Calling: Dialling up your contact centre performance
Discover how a well-designed mystery calling programme can drive loyalty and profits in this new Ipsos Views paper.
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A Recipe for My Finances: How banks can better cater for new savers
In a world with more online sources for pasta sauces than ISAs and mortgages, why haven’t financial institutions got their online presence for fledgling savers organised? Nina Gaber examines the ingredients financial services could add to their current offerings.