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Beyond Gaming: What you need to know
The video game industry is not just a niche market; it is a global entertainment powerhouse that continues to outpace other sectors.
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Ignite Growth with Collective Innovation
Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.
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Truth vs. Entertainment: The allure of news influencers
Our latest data reveals human attitudes in all their complexity. Presented at the Anthropy National Gathering, we carried out research to understand not just what news our country was consuming, but why.
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Essential Digital Skills for Work 2024
The fifth wave of tracking Essential Digital Skills (EDS) research launched in Lloyds Banking Group’s Consumer Index report at the end of 2024. Ipsos was commissioned by Lloyds Banking Group to measure the UK’s ability to navigate the online world – in life and in work.
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The Race to Christmas
At Ipsos we're keeping an eye on which brands are "sleighing it" with their festive campaigns - are the likes of Kevin, Dawn and those Oven Gloves driving warmth for their brands and showing empathy to the Great British Public? And crucially, which of the ads, and innovations, are gaining the most attention and driving online buzz and website traffic?
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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The Next Generation of Luxury Shoppers: How Brands Can Embrace Change
New research, on behalf of Snapchat, explores shifting attitudes among young luxury buyers and the crucial role of technology in meeting their needs