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The Financial Research Survey (FRS)
Unlocking Consumer Financial Behaviour: Insights to Drive Growth in Financial Services
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The Next Generation of Luxury Shoppers: How Brands Can Embrace Change
New research, on behalf of Snapchat, explores shifting attitudes among young luxury buyers and the crucial role of technology in meeting their needs
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Brand Starmer vs. Sunak
The Empathy Election: Can Brand Starmer Capitalise on Brand Sunak's Empathy Deficit?
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Nationwide: Reaping the rewards of demonstrating empathy
Recent research conducted by Ipsos across numerous categories brought to light the importance of Expectations, Context, and Empathy in driving brand choice.
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Sustainability Matters: How to understand if your ESG efforts are impacting brand choice
Discover how ensuring products and services are ingrained with sustainable co-benefits can provide brands with a competitive advantage, brought to life with a case study from McDonald's.
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Ipsos Climate Change & Sustainability Practice
The Ipsos sustainability practice leverages research specialisms and cross-sector expertise to understand governments, businesses, and citizens to inform better decision making when it comes to all aspects of environment, social and governance (ESG).
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Sustainability and Advertising: Friends or foes?
How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?
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Lockdown TV: Staying close to your audience
This article explores the key findings from our Lockdown TV study with Thinkbox to demonstrate the importance of staying close to your audience in order to deliver on their needs.