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2018 international traders and investors study
Results of the latest Ipsos business survey for Department of International Trade have been published. The survey measures attitudes and behaviours towards the UK, identifying key enablers and barriers to business, as well as exposure and response to two international business to business (B2B) GREAT Britain campaigns.
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Are Business Executives with big budgets your customers?
Global Business Influencers, being the most senior people in medium and large sized businesses, are majority c-suite, with large budgets and work across multiple business areas. For B2B marketing and communications they're your most important customers.
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Thinking Reputation - August 2012
The Ipsos Reputation Centre has published the latest edition of Thinking Reputation. This edition includes views and updates on our latest research findings.