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How the voters voted
Our long term political and social trends have been collected over the last 30+ years and are unrivalled amongst polling organisations.
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Brand Starmer vs. Sunak
The Empathy Election: Can Brand Starmer Capitalise on Brand Sunak's Empathy Deficit?
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Understanding the General Election using Neuroscience
New research published today by Ipsos provides an insight into not just what people say about voting intention and support for parties / candidates, but also the conviction of these views.
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The blame game? Women's views on generational strife and solidarity
New research by Ipsos for Mumsnet shows that Baby Boomers are seen as having the best quality of life - but Generation X feel they have had many of the same advantages, only without the resentment.
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Key monthly trends
Our long term political and social trends have been collected over the last 30+ years and are unrivalled amongst polling organisations.
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All to play for
Mumsnet, the UK's largest website for parents, sister site, Gransnet and Ipsos have published a joint report `All to Play For' - an in-depth study into women voters and who's winning the battle for their vote ahead of next year's election.
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Voting intention trends
Our long term political and social trends have been collected over the last 30+ years and are unrivalled amongst polling organisations.
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Spotlight on Scotland
Providing an insight into some of the key issues dominating the current political and social agenda in Scotland
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Survey Methods At Ipsos
Ipsos uses all major survey methods across our huge range of work. This runs from face-to-face in-home interviewer surveys using probability samples, through telephone surveys using quotas that are designed to reflect the population, to online studies using panels of people who have signed up to take part in surveys.