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Multiplayer Paper
A study of multi-play services of internet, landline, mobile and digital TV to understand the success criteria for suppliers.
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Selling the D word
This study supported Channel 4's BritDoc festival by investigating attitudes towards UK documentaries.
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Media Brand Equity
An introduction to The MediaCT Brand Equity product that looks at the importance of different platforms to a brand's overall equity.
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White Paper: Understanding brand value
The purpose of this paper is to explore these dynamic forces, in order to improve our understanding of brand value.