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Social Grade
There are several demographic classification systems used in market research. A well established system, as well as the most widely known and used, is that of social grading, derived from the British National Readership Survey (NRS).
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The Pocket Knife Effect
A little over a year ago a curious phenomenon took place in newsagents and corner shops across the UK. After an absence of four years Cadbury's Wispa bars, withdrawn because of poor sales and production problems, suddenly re-appeared on the shelves and instantly became the most successful chocolate bar product `launch' in decades.
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Thoughtpiece - Is the Future of Gaming Digital?
This thought piece explores the level of interest in downloadable content in the games market, the price gamers are willing to pay and what's holding back adoption.
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Want to cut public spending? Spend more on advertising!
"Want to cut public spending? Spend more on advertising!" presents how governmental communication campaigns in the UK proved more cost-effective than getting regulations tougher.
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Thoughtpiece - Music Videos in the News
Looking at music videos and the Internet, how significant for the UK music industry is the story that YouTube blocked premium music videos from its UK users?
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Marketing your way through an economic downturn
"Marketing Your Way Through An Economic Downturn" builds upon IPSOS global research findings to give advertisers recommendations about to how emerge from the crisis in a positive situation.
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The wrong celeb may kill your brand before it's lived...
This article reviews a few recent advertising campaigns featuring celebrities. It then gives recommendations and alternatives to make effective ads.
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Thoughtpiece - The Technological Evolution
A look at how new technologies are influencing each other, the consumer, and research techniques.