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The Road to Digital Success - Summer Series
What do we know today about what characterises the most effective digital advertising?
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TV gets smart
Internet connected TVs: Revolutionary or not game-changing? Our Ipsos MediaCT experts investigate.
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Data Fusion In a Nutshell
Trevor Sharot, from Ipsos MediaCT, looks at data fusion and the valuable insights it provides for media planning.
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Ipsos MediaCT White Paper: Data Fusion
This latest Ipsos MediaCT white paper looks at how data fusion started, how it stumbled (but recovered), leading on to the present, and its future potential.
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Tablet Ad Formats Study
Together with the IAB Ipsos MediaCT investigated which kind of advertisment got consumers most engaged on the tablet.
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The Road to Digital Success
What do we know today about what characterises the most effective digital advertising?
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A Guide to getting the best out of your Segmentation Analyses
A good segmentation study identifies and profiles promising target markets so that you can reach them with optimal marketing mixes.
The purpose of this paper is to provide a step-by-step guide to best practice in developing meaningful and relevant segmentation solutions. -
Crossing the Digital Radio Divide
John Carroll, Senior Director at Ipsos MediaCT, provides a status report on radio's progress towards a digital Britain.
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The mobile phone comes of age
As mobile phone technology continues to improve, the mobile phone industry also has the opportunity to strengthen the power of mobile advertising, which has gained momentum over recent years.
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The power of the big screen
Cinema audiences in the UK have been enjoying a decade and a half of steady growth, peaking at 173.5 million in 2009. With its current popularity and credentials, and with the potential for 3D advertising to create even more impact in the near future, this would seem to be the right time for advertisers and planners to take cinema very seriously.