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The Connected Consumer: Different Screen Behaviour
In their latest thought piece Ipsos MediaCT investigates of ownership and device usage changes across different countries.
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Ipsos Connect Tech Tracker Q1 2014
Ipsos Connect's Tech tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Advertiser Funded Programming
Ipsos MediaCT investigates how viewers respond to companies funding programs and at what point they deem the influence that the company gains as unacceptable.
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Neuroscience: Uncovering hidden truths
Often, we aren't aware of the real motivations behind our actions. Ipsos ASI shows how Neuroscience can help you understand the non-conscious, emotional response which drives our reactions to brands and advertising.
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Ipsos MediaCT Tech Tracker Q4 2013
Ipsos MediaCT's Tech tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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The Affluent
MediaCT investigates the Global Affluent, who they are and what makes them the most influential consumers.
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Growing Up Digital
In a world where Technology has an increasing influence on most people's life MediaCT investigates what effects this influence has on children.
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Nurturing Great Creative - why it matters
In a fiercely competitive market, advertising magic can make the difference between success and failure. Find out how research at the early stages of campaign development can help underpin a creative brief.
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Readership Measurement in the Digital Age
An Ipsos MediaCT White Paper looking at the global history of measuring Newspaper Readership. Authours: Andrew Green and Kirsten Riolo.