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The Youth of Today
Researching younger age groups has never been easy. How can we continue to engage young people in market research?
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Crossing the Digital Radio Divide
John Carroll, Senior Director at Ipsos MediaCT, provides a status report on radio's progress towards a digital Britain.
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The mobile phone comes of age
As mobile phone technology continues to improve, the mobile phone industry also has the opportunity to strengthen the power of mobile advertising, which has gained momentum over recent years.
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The Future of Radio - An Industry View
Ipsos MediaCT designed and conducted a bespoke survey among a select group of leaders and opinion formers in the UK radio industry to gauge their reactions to the Digital Britain report and to find out where they see the future of radio going.
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Moving Mobile Internet into the Mainstream
Over the past 10 years, the mobile internet has promised much but for many mobile consumers has failed to deliver anything close to fixed (i.e. via PC/laptop) web experience.
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The Future of Radio
In June 2009, the UK Government published its Digital Britain Report, which
lays out the requirements for a country living and working in the digital age.
Specifically for radio, this means the migration from analogue to digital
broadcasting. In this context, Ipsos MediaCT looked at the implications of
the Government's forecasts and the barriers to be overcome to ensure
success. -
You turn if you want to
There is something peculiarly British about a relaunch. It may well be because as a nation we are increasingly (and proudly) fickle, one minute booing the thing we will then fast-track to sainthood - witness the tabloid press and the Great British
Public over Michael Jackson or Princess Diana.