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Communicating your brand purpose - Why you should not believe everything people say
Many of the world's largest companies have embraced the concept of Brand Purpose and are orientating their brands around it. But how much are consumers actually influenced by a brand having a clear purpose that focuses on the wider world and does this affect their likelihood to buy a product? In this paper Jon Harper and Marcus Reidy from Ipsos Connect explore both whether brand purpose affects consumers' opinion of a brand and whether a positive reaction increases their likelihood to buy.
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Ipsos Connect Tech Tracker Q1 2015
Ipsos Connect's Tech tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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curioCT
In curioCT MediaCT discusses key trends affecting organisations and customers in today's technology focused world.
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Brand Purpose - Why brands need to be Superheroes
It's not enough to be normal. Today's digitally driven world is often described as "the new normal" but to succeed today, brands need to be better than normal. They need to be Superheroes - in this paper Phil Shaw looks at how brands need to be driven by a clear Purpose, be a force for good and be fast & agile.
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Beyond The Hype - The Value of Emotional Advertising
What can brands learn from the past year in advertising that will help them create even better campaigns in 2015? In this paper, Jon Harper looks beyond the hype to understand how brands can leverage the power of long-term emotional brand building while ensuring they achieve short-term targets too.
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Ipsos Connect Tech Tracker Q4 2014
Ipsos Connect's Tech tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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IPA Effectiveness Awards 2014
This year's IPA Effectiveness Grand Prix award went to Adam&Eve/DDB for their `Good Call' campaign for Fosters. In this paper from Ipsos ASI discover the secrets to their success and how you can apply the learnings to your own brand.
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Insights Without Asking
In our latest thought piece, Ipsos MediaCT looks at how Passive Measurement tools, such as automatic tracking devices on smartphones, can benefit market researchers and their clients.
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Making Real Time The Right Time
This paper looks at the importance of both real time and right time marketing - connecting with consumers in the moments that matter, and how research provides the opportunity for better creative and innovation.
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Does the face still fit? Can Celebrity Still Sell in 21st Century Advertising?
This paper looks at how celebrities will lend your brand fame, aid cut through and ideally some of that celebrity aura is transferred to your product or brand, but beware of the potential damage.