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Embrace the Perma Crisis: Empathy and pragmatism as tools for advertising effectiveness
New Effie UK report, in partnership with Ipsos, reveals that crisis can be a catalyst for growth at home and away.
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Join the Gaming IP Gold Rush!
This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
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What Makes Nuanced Portrayal? Avoiding the unconscious stereotype trap
In this piece we provide a deep dive into how stereotypes in content have evolved over time, their potential for harm, and considerations for content creators looking to represent greater inclusion and nuanced portrayals
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The Last of Us Pt. 2: The power of gaming storytelling
This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
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Lockdown TV: Staying close to your audience
This article explores the key findings from our Lockdown TV study with Thinkbox to demonstrate the importance of staying close to your audience in order to deliver on their needs.
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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
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Platforming Progressivism: The role of media providers in and amongst social change
This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
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Representing Race: It's not so black and white
This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
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Spill the Tea: Learnings from the Queens on Inclusivity
This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
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A New Type of Data: why video research has ballooned
Video isn't just a great tool for qualitative learning, it can provide a rich source of quantitative data, too. It can get us closer to real, detailed, consumer-led insights. If we can learn better and deeper from video, shouldn’t we have it at the centre of more of our consumer research?