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Ignite Growth with Collective Innovation
Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.
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A profession poised for AI transformation demands upskilling and leadership
AI presents the biggest opportunity for Chartered Accountants to deliver value, shape careers, and create interesting roles, but demands upskilling and leadership from the top to maximise its potential.
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Navigating the AI Transition
Our research shows there is one essential factor that must underpin all efforts if the UK is to succeed in its AI ambitions: trust.
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Trust or bust: Realising the UK's AI ambitions
There is one essential factor that must underpin all the UK government's efforts in order for the UK to succeed in its AI ambitions: trust.
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Ipsos Update – September 2024
Data, Healthcare, Education … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – August 2024
Sports, holidays, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – July 2024
AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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The Viability of Large Language Models for Conjoint and MaxDiff Analysis in Market Research
Ipsos has undertaken one of the largest research exercises in this field, eliciting over 250,000 AI generated responses to evaluate a range of LLMs across a diverse set of scenarios, comparing their performance against real-world data. This research offers a comprehensive insight into the transformative potential of LLMs on choice experiments and the strategic implications for businesses.
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Citizens' juries and assemblies are welcome - but there is much to consider in their implementation
Our experts react to recent announcement from Sue Gray that an incoming Labour government would embrace citizens' juries and assemblies as part of policymaking.