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Ipsos Views: The Perils of Perception
Ipsos's 33-country international research explored how clueless people are in estimating a range of key social realities.
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Ipsos Research Highlights - December 2015
In the December 2015 issue of Ipsos Research Highlights, we reveal the public's views of air strikes in Syria, our latest Perils of Perception study, and how social connections matter more as we age.
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Ipsos Research Highlights - August 2015
Ipsos's research highlights for August includes public attitudes to the Green Belt, immigration, how brands can be heard in a world of media overload and whether or not the public think we should expand our airport capacity.
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Understanding Society: The Perils of Perception
Welcome to the latest edition of the Ipsos Social Research Institute's Understanding Society. This issue explores the challenges in associated with measuring and understanding the way people think and act.
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Ipsos Research Highlights - July 2015
Find all the latest Ipsos social and market research for the last month collated here in one easily accessible document. This month we have been reflecting in particular on how much, and how little, things have changed since 1975, as part of Ipsos' 40th anniversary.
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Mind the Gap: Frontiers of Performance in Local Government V
This report considers local circumstances when calculating performance on perceptions-based indicators, value-for-money and satisfaction with the council. It also includes an updated version of our Area Challenge Index.
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Understanding Society - Summer 2009 - The Perils of Perception
There is a difficulty in measuring people's perceptions. This newsletter provides a framework for developing a more sophisticated understanding of what drives public attitudes.