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Just 1 in 5 would support the Chancellor breaking her fiscal rules, but support increases if it means more money for public services - though public awareness of rules is low
Two in five (40%) believe it would be a good thing for Chancellor to break her fiscal rules, if it meant raising more money for higher quality public services. However, they are less supportive of breaking the rules in principle (20%) or if it leads to more borrowing (14%) or higher taxes (15%).
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Just one in seven say they feel better off since Labour came to power
Only 14% say they feel better off since Labour came to power, with four in ten (41%) saying they are worse off. A similar proportion (40%) have seen no change.
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Easier access to GP practice appointments is now the public’s top priority for the NHS, overtaking resolving staffing issues
The public’s priorities for the NHS have shifted since May 2024. For the first time, making it easier to get appointments at GP practices is the public’s top priority for the NHS (38%). This is followed by improving waiting times for A&E (33%), reducing the number of staff leaving the NHS by improving working conditions (29%) and reducing waste and improving the efficiency of NHS services (29%).
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Half of Britons say Rachel Reeves’ decisions have made them less confident about economic growth
Two-thirds of the public disagree with the decision to end winter fuel payments for pensioners who do not receive Pension Credit.
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Manifesto Championship
Which announcements ranked best across eight policy areas? Our Championship tested 56 of the key policies announced in party manifestos with the public. Using a message testing approach called Ipsos DUEL, each participant was shown a random selection of 16 policy pledges in their own mini-tournament, knocking out the worst performing to select an overall winner.
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Voters resigned to tax rises, despite Labour and Conservative pledges
New polling from Ipsos, conducted in partnership with the Financial Times, has revealed that a majority of voters expect tax rises following the upcoming election, no matter which party wins on July 4th.
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Public split on prioritising tax cuts versus more money for public services
New polling from Ipsos ahead of the 2024 Budget explores public attitudes to tax cuts and spending on public services
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Public concerned price rises in some sectors motivated by profits more than inflationary pressures
The latest Ipsos Political Monitor, taken 1st – 7th December 2023, explores public attitudes to price rises in different sectors.
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Clear majorities think Rishi Sunak’s government has done a bad job on key public priorities such as the NHS and cost of living
The December 20203 Ipsos Political Monitor explores public attitudes to the job Rishi Sunak’s government has done in key areas, whether Labour would do a better job and what impact they think recent changes in the Autumn Statement will have on their personal finances next year.
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Inheritance tax seen as an unfair tax but others are prioritised for cuts
Recent Ipsos polling shows the public's views on different types of taxes.