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Introducing our new voting intention methodology in Scotland
Ipsos shifts to online random probability KnowledgePanel for Voting Intention polling in Scotland.
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SNP out in front in Scotland as Starmer’s satisfaction ratings fall
New Ipsos polling for STV News shows the SNP on a 31% share of General Election voting intention, nine points ahead of the Labour Party.
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Reform's Ipsos record 9-point lead over Labour, as public satisfaction with government nears lowest point recorded under a modern Labour administration
Labour’s 25% voting intention is the lowest share Ipsos has recorded for Labour since October 2019.
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Introducing our new voting intention methodology
Why Ipsos is shifting to online random probability KnowledgePanel for Voting Intention polling.
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People are less ‘nimby’ than they think they are
People are more likely to think public opinion leans more towards opposition to the building of more homes in their local area (42% are of this view) than support (26%). However, the opposite is true - 46% support building, 25% oppose it.
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Despite Netflix hit Adolescence driving national conversation, no uptick in online safety apps
In weeks following launch of Netflix hit Adolescence, Ipsos UK found no change in average use of most popular online safety apps. The UK’s official source for Online Audience Measurement, Ipsos iris, measured usage of YouTube Kids, Microsoft Family Safety and Google Family Link pre & post March 13.
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The public are largely supportive of government public health interventions
Nearly three-quarters (73%) of the public support extending the indoor smoking ban to specific outside spaces to protect children and vulnerable people, including playgrounds, outside schools and hospitals. This is followed by introducing a tax on organisation that produce foods high in sugar or salt, with some of the revenue used to fund fresh fruit and vegetables for low income families (62% support) and reducing the number of retailers with licenses to sell tobacco to limit tobacco availability (61% support).
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Nearly half of Scots open to change on university tuition fees policy
Almost half of Scottish adults (48%) would support the idea of charging university tuition fees based on the ability to pay, with funding focused on those who need it the most.
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The public see responsibilities for individuals, employers and government in enabling more people with health conditions to stay in employment and return to work
A majority of the UK public see people of working age with a long-term health condition, as having responsibility to manage this, so they can continue to work (88%). Yet a large proportion of the public also think employers (83%) and government (78%) have responsibility in helping support employees and people respectively to manage their long-term health conditions to stay in employment.
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Easier access to GP practice appointments is now the public’s top priority for the NHS, overtaking resolving staffing issues
The public’s priorities for the NHS have shifted since May 2024. For the first time, making it easier to get appointments at GP practices is the public’s top priority for the NHS (38%). This is followed by improving waiting times for A&E (33%), reducing the number of staff leaving the NHS by improving working conditions (29%) and reducing waste and improving the efficiency of NHS services (29%).