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57% of Britons support national ID card scheme, but have significant concerns over data security and implementation
Over half (57%) of Britons support the introduction of national ID cards, with support highest among Conservative voters and those over 55. Convenience and preventing illegal immigration most popular reasons for support, while concerns around data privacy drive opposition.
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Public priorities on NHS, economy and bills clash with scepticism over government delivery, new Ipsos poll finds
The economy/cost of living, NHS waiting times and small boat crossings continue to dominate public agenda. Despite these being public priorities, the government receives negative net satisfaction ratings across all thirteen milestones tested.
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Few Britons swayed by celebrities taking political stances, Ipsos poll finds
Three in five Britons (60%) say they have not paid attention to a celebrity expressing their views in support of a political cause.
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Britons most confident that Reform UK has a good plan to change Britian – but over half not confident in any party
The public has more confidence in Reform UK to deliver change than any other party. 34% of people believe they have a good long-term economic plan, and 38% think they have a good plan for changing Britain generally, placing them ahead of both Labour and the Conservatives on these measures. However, a majority of Britons are not confident in any party.
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A study of the eating habits of children aged 16 to 18 months
Ipsos UK, on behalf of the Office for Health Improvement and Disparities, invited parents/caregivers of children aged 16 to 18 months to complete a survey about their child’s eating habits. The findings are helping to fill an evidence gap around the diet and nutrition of children of this age.
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Immigration tops Britons’ concerns as public divided on whether it is acceptable to protest outside asylum hotels
Three in ten (31%) say their local area is housing more than its fair share of asylum seekers, doubling to 61% of Reform UK voters. The public is divided on the acceptability of protesting outside hotels housing asylum seekers (36% acceptable vs. 39% unacceptable).
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Seven in ten football fans believe traditional supporters are being priced out of the game
Three quarters (76%) of those who have gone to a football match in the past year think there should be a cap on ticket prices.
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Half of Britons rate the British education system as good, but lack of public funding seen as the biggest threat
In a break from the global trend, Britons now see the effects of social media and technology as the number one challenge facing young people (34%), ahead of mental health.
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One in five Britons would consider voting for a new left-wing party, rising to one in three young people and Labour voters
One in five (20%) British adults would consider voting for a new left-wing party founded by Jeremy Corbyn and Zarah Sultana. The party's appeal is strongest among young people, with one-third (33%) of 16-34s considering it, alongside a third of 2024 Labour voters (33%) and 43% of 2024 Green Party voters.
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Britons back Online Safety Act’s age checks, but are sceptical of effectiveness and unwilling to share ID
Seven in ten (69%) support age verification checks on platforms that may host harmful content. However, just 19% say they would be willing to submit proof of age for dating apps, lowering to 14% for pornography websites.