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Push To Web Best Practice Guide
Our latest best practice guide outlines the benefits of a push-to-web methodology and our learnings regarding its implementation.
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Conservative leadership candidates head-to-head versus Jeremy Corbyn
A new poll by Ipsos for ITV / Peston shows several candidates for the Tory leadership with small leads over Jeremy Corbyn in terms of who the public would prefer to be Prime Minister
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Age-Related TV Licence Policy
Results of qualitative research conducted by Ipsos for the BBC have been published.
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Fatherhood can be a stressful and isolating experience – but maintaining close friendships can help
Ipsos was commissioned by Movember to undertake research with men in Canada, the UK, USA and Australia to investigate their social connections, with a specific emphasis on fatherhood and the impact of becoming a father.
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Customer Experience is Everyone’s Business
Customer expectations are higher than ever before, so why aren't more UK businesses taking the role of delivering an exceptional Customer Experience seriously?
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EU Election – the results are in
Despite many challenges, Ipsos's EU Parliament election poll was more accurate than any other released by a member of the British Polling Council
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Ipsos Update - June 2019
June’s edition of Ipsos Update presents our latest research and white papers on topics including mystery shopping, global views on Europe, ethics in social media research and ageing in Japan.
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Global Britain: Identity and Britain's influence in the world
Half think that Brexit has harmed Britain’s standing in the world – and a quarter of those think that this damage is irreversible
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Regulated industries and the power of public opinion
Communicators intent on building their organisation’s reputation and protecting its licence to operate, need to be attuned to the shifting tides of public opinion to help manage risk and maximise opportunity.
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Mind the gap: Why what a brand promises and what it delivers matter
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.