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Finding Your Voice
Voice technology is increasingly popular, but do brands know what consumers want from voice? We partnered with the IAB UK to decode the technology and help brands make the most of voice opportunities.
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Ipsos Research Highlights - February 2019
Welcome to our review of 2019 so far. It's been a tough start for Theresa May as confidence to get a good Brexit deal continues to fall. Meanwhile as Labour rebels leave the party, we have record levels of public dissatisfaction with Jeremy Corbyn.
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Research futures: Drivers and scenarios for the next decade
In ten years’ time, the research ecosystem will look very different. New scenarios on the future of research from Elsevier and Ipsos uncover the biggest drivers of change shaping how knowledge will be produced and shared in the future.
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The Perennials: the future of ageing
We turn our attention to understanding what it means to be old today, exploring our ageing societies and their challenges and opportunities.
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Indecent Images of Children (IIOC) Campaign Evaluation: Year 3
Ipsos carried out a third wave of research evaluating the Indecent Images of Children (IIOC) Campaign, on behalf of the Home Office, the Internet Watch Foundation and the Marie Collins Foundation.
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Global study finds high levels of concern about ageing
Ipsos’s new global study, conducted in partnership with the Centre for Ageing Better, a charity funded by an endowment from The National Lottery Community Fund, illustrates the attitudes to ageing across 30 countries.
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Be bold, be creative, do research!
How early communication research enables marketers to make more creative, bolder advertising … faster.
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The British Business Bank 2018 Business Finance Survey
The 2018 Business Finance Survey among SMEs, conducted by Ipsos on behalf of the British Business Bank.
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We need to talk about infrastructure (but how?)
A guide for infrastructure leaders, strategists and communications professionals from the Ipsos Infrastructure Team.
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Opposition Party Leaders: Ipsos Satisfaction ratings 1977-2019
Independent analyst David Cowling looks how Opposition party leaders have fared in the polls with a focus on their lowest satisfaction ratings.