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Of mascara and make-believe
Jo Lee, Research Manager at Ipsos ASI looks at how make-up brands have to walk a fine line when advertising to avoid falling foul of ASA's guidelines.
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Ipsos appointed to research Scottish referendum question
Ipsos has been appointed by the Electoral Commission to undertake research with voters of the question to be used in the referendum on Scottish independence.
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House prices: what do the public think will happen next?
Financial Statement Blog: Ben Marshall blogs on what our research for Halifax tells us about how good the public are at predicting house price movements.
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Odds on for Disaster
Forecasting is tough and will never be an exact science, however with a disciplined approach, careful planning and the right expertise, the output of a forecasting exercise can deliver accurate results, writes Richard Boyko, Director, Ipsos InnoQuest.
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Musings on Debates and Brands in the Early Morning
Managing Director of the Reputation Centre, Milorad Ajder, discusses the US election, brands and the importance of being true to your beliefs.
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RAJAR tests new smartphone derived audience analyses, powered by MediaCell
Ipsos MediaCT has been commissioned by RAJAR to extend and expand its Radio Listener Panel for a further year.
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Ipsos poll for Oxfam Scotland
A majority of Scots do not think the tax system is fair and want taxes raised for the wealthiest according to a new poll we conducted for Oxfam Scotland.
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Marketing to women
Rob Alleyne at Ipsos ASI looks at the increasing number of brands choosing to target marketing campaigns specifically at women and highlights that there are a few key factors that need to be considered.
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Europe: It's Back
Simon Atkinson discusses in The Huffington Post whether Europe has ever been an important issue for voters.
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Majority of Scots support lowering the drink drive limit
On the day that MSPs debate proposals to lower drink drive limits in Scotland, our poll reveals that a majority of the public support a reduction of those limits.