Search
-
What Wenlock & Mandeville have to say about forecasting new launch sales
What a pricing change for the Olympic mascots can tell us about how innovation opportunities should be launched, writes Jon Weeks, Ipsos Marketing in Marketing.
-
Ipsos Political Monitor August 2012
The Government and the three main political parties' leaders appear to have benefited from a possible Olympic feel-good effect as their satisfaction ratings rise, according to the August Ipsos Political Monitor.
-
The Sun Always Shines (on the National Readership Survey)
Using the new NRS data Dawn Collis discusses what impact the new release of the Sunday edition of the Sun has on readership.
-
Olympics boosts opinion of BBC, Royal Family and London
Britons say the Olympic Games has had a positive effect on their views of the BBC, the Royal Family and the people of London, according to a new Ipsos post-Olympics poll.
-
The Brits' approach to innovation - our understated nation
In this year of celebration Britain has the opportunity to showcase its innovative spirit, writes Jennifer Fisher of Ipsos Marketing in Brand Republic.
-
Chugging: Is this how the public perceives charitable giving?
Phillip Westwood and Lewis Hill look at recent data on public views on fundraising techniques used by charities including `chugging'.
-
"I am leaving my bank. Who should I switch to?"
Chris O'Brien looks at the power of recommendation and why more people, when asked who they would switch to, do not mention the larger banks.
-
Ain't got the time, ain't got the money
Money and time are always at a premium, but it's important to think about the future and engage with social media, writes Tara Beard-Knowland from Ipsos ASI in Brand Republic.
-
Think BR: Communicating Britishness through advertising
Particularly this year, home-grown brands are emphasising their Britishness, writes Keith Glasspoole of Ipsos ASI in Brand Republic.
-
Benchmarking residents' perceptions of local government
Ipsos's latest work for the Local Government Association, looking at the best ways to benchmark residents' perceptions of local government.