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Economist/Ipsos April 2012 Issues Index
The April Economist/Ipsos Issues index shows that, this month, two fifths of the public (40%) place unemployment among the most important issues facing the country, the highest level of concern in over thirteen years, as the unemployment rate reaches its highest level in seventeen years.
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Ipsos Global @dvisor Wave 30
One in ten (10%) Britons rate the state of the economy as good, the same as in Japan and similar to French and Italian pessimism according to new research from Ipsos' Global @dvisor online survey conducted in 24 countries.
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Being uncomfortable with social media
Half of businesses feel their social media skills are either below their industry average or very poor, write Ines Nadal and Tara Beard-Knowland in Brand Republic.
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The housing issue
Housing is an interesting issue for pollsters, says Ben Page, Chief Executive of Ipsos.
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Storytelling... and re-telling
In her latest Campaign blog, Tara Beard-Knowland says storytelling is a compelling way for brands to communicate.
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The buck starts here
Jonathan Weeks blogs in Marketing magazine on the role of CSR for manufacturers and retailers.
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Branding Celebrities
Tara Beard-Knowland looks at Usain Bolt's ads for Virgin and for Visa and at the potential pay-offs - and pitfalls - of celebrities in advertising.
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Getting inspired
In her latest Campaign blog, Tara Beard-Knowland of Ipsos ASI finds inspiration in the emotions expressed by our advertising research graduate candiates.
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The Youth of Today
Researching younger age groups has never been easy. How can we continue to engage young people in market research?
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"Boris Island" or Heathrow 3rd runway?
Londoners are split almost exactly in half in their support for expansion of London's airport capacity according to an Ipsos poll conducted for BBC London.