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Customers Take the Positive Path
Despite months of recession and unemployment, many feel that the worst is over - but remember consumers still insist on a fair deal, writes Fiona Moss
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Are You Using Yesterday's Forecasting Tools for Today's Innovations?
The innovation process has changed dramatically over the
last several years and yet the primary forecasting tools
available to Marketers are basically the same as those used
in the 1970s. -
Evaluation of Campus Police Officers In Scottish Schools
Ipsos were commissioned by the Scottish Government to conduct an independent national evaluation of campus officers in Scotland.
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All Change in the Business World?
Alex Bollen, Research Director, Ipsos Loyalty, comments on our latest research among business leaders which shows that they feel more optimistic about the economy than at any point in the past six years.
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Ipsos March 2010 Issues Index
Ipsos's latest issues index shows concern about the economy increases, though race relations/immigration remains an important issue
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Ipsos on.... Politics
As the general election approaches, the key issue of trust is one of the major challenges facing all the parties. In the first of a series podcasts from Ipsos, Ben Page discusses the 60 year history of the battle between politicians and trust.
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March 2010 Issues Index
More than half of the public (55%) place the economy among the most important issues facing Britain, an increase of seven percentage points since February.
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Attitudes towards parenting for the National Childbirth Trust (NCT)
A recent survey conducted by Ipsos on behalf of the National Childbirth Trust (NCT), asked parents/expectant parents and those aged 15-45 their views on a range of issues around parenting.
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Customer Strategy in the Boardroom
Alex Bollen explains what our latest research among business leaders tells us about the changing business world in Loyalty Magazine.
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New Rural Insights
While there is a contended and optimistic tone among rural residents, there is also a strong sense that the people who make the big decisions that affect their local area don't understand local needs and circumstances.