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Ipsos Update – May 2024
Earth, plastics, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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The Viability of Large Language Models for Conjoint and MaxDiff Analysis in Market Research
Ipsos has undertaken one of the largest research exercises in this field, eliciting over 250,000 AI generated responses to evaluate a range of LLMs across a diverse set of scenarios, comparing their performance against real-world data. This research offers a comprehensive insight into the transformative potential of LLMs on choice experiments and the strategic implications for businesses.
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No significant change in Angela Rayner’s favourability ratings amidst ongoing tax row
The April 2024 Ipsos Political Pulse explores public attitudes towards political parties and leading politicians
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John Swinney preferred by SNP voters, but wider public more likely to say Kate Forbes would be best First Minister
When the Scottish public are asked how a list of possible contenders might perform as First Minister, John Swinney and Kate Forbes are neck and neck for the top spot in this new Ipsos Scotland poll.
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Andy Burnham more popular in Manchester than Sadiq Khan in London or Andy Street in West Midlands
New Ipsos UK KnowledgePanel polling for the 2024 local and mayoral elections explores attitudes towards the most important issues to people’s vote in the upcoming local elections
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Economy still seen as the most important issue facing Britain
The April 2024 Ipsos Issues Index reveals little change in the top issues facing the country, despite a drop in public mentions of the NHS.
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Scotland Trends
Scotland Polls and Trends: Ipsos polls on Scottish voting intention, attitudes towards parties and leaders, the issues that face Scotland and Scottish Independence.
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The Conservative party brand image hits new low
The Ipsos Political Monitor, taken 3rd to 15th April 2024, explored attitudes towards the Labour and Conservative parties and perceptions of the economy.
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Earth Day 2024: Changing Attitudes and Actions Towards Climate Change
After the tenth consecutive monthly heat record, apathy reins in the fight against climate change, especially among young men.
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Rishi Sunak’s satisfaction falls to equal worst ever Ipsos rating for a Conservative or Labour leader
Net satisfaction with Rishi Sunak is now at joint worst levels in history of Ipsos, equivalent to John Major and Jeremy Corbyn’s worst ratings in 1994 and 2019.