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Consumer Fundamentals
How do I segment people and occasions to maximise business potential?
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Clear majorities of the public think Rishi Sunak’s government doing a bad job at delivering on key pledges
The latest Ipsos Political Pulse asked favourability towards the parties and various senior politicians, whether things are heading in the right or wrong direction and whether Rishi Sunak’s government has done a good job delivering on the 5 key pledges he made earlier this year.
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Creating and Embedding Cultural Change
With Consumer Duty in full force firms will be expected to show they have embedded the outcomes of the Duty in their culture, presenting a challenge and an opportunity.
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Ipsos Update – October 2023
Education, infrastructure, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Ipsos Issues Index: September 2023
Public concern about immigration rises to the highest level in six years, though the economy and inflation remain the most important issues according to the September 2023 Ipsos Issues Index
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Mental health is now the number one health problem, ahead of cancer and coronavirus
48% across 31 countries say the quality of the healthcare in their country is good – but the picture is inconsistent.
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3 takeaways from Ipsos polling for The Rest Is Politics podcast
3 takeaways from an Ipsos poll for The Rest is Politics podcast covering a range of political and social issues.
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Just one in ten members of the public think the government has the right policies in place for the NHS
The public’s top priorities for the NHS are to address the pressure or workload on NHS staff, increase the number of staff, and improve waiting times for routine services, according to a new Ipsos survey for the Health Foundation.
Communities
Engaging online environments for always-on human insights
Creative Development
Explore the communication strategy, uncover the best idea and creative route.