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Johnson and Starmer neck and neck on who would make ‘the most capable Prime Minister’ but public doubts about Labour persist
Boris Johnson and Keir Starmer are level with the British public on who would make the most capable Prime Minister
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Support for Government’s tax rise for NHS and social care splits opinion
Half of Britons doubtful it will improve NHS and social care, and most think even more funding will be needed
Channel Sizing
Sizing channel opportunities.
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Bridging the Brand Experience Gap
How to align brand promise and customer experience for business success
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Qualitative Research for The Prince’s Trust Group on the Future of Work
Ipsos has conducted qualitative research with young people in five countries to inform the global report Generation Stand Up, Start Up: The Prince’s Trust Group Report on the Future of Work
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More than half of us have been affected by dementia
Charity Alzheimer’s Research UK releases the second wave of national dementia perceptions survey.
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Public attitudes towards offensive language on TV and radio
Ipsos was commissioned by Ofcom to conduct research to help them understand public attitudes towards offensive language on TV and radio.
Assortment / Line Optimisation
Create a winning product line.
Price
Create a winning pricing strategy.
Planogram
Measure the impact of your planogram and/or POS strategies.