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Lakshmi Madabhushi joins Ipsos Marketing as Chief Innovation Officer
Ipsos Marketing announce the the appointment of Lakshmi Madabhushi to the newly created role of Chief Innovation Officer.
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Is Data really a currency?
Leo Cremonezi explains how our personal data is the new currency for today's digital advertising ecosystem.
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Harnessing Complexity: Companion Diagnostics in Oncology
Companion diagnostics have had a profound impact on the way in which cancer is treated. In this article, Pieter De Richter – Ipsos Healthcare’s Head of Oncology Molecular Diagnostics – discusses how the promise of truly personalised medicine is edging closer towards reality.
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Is the NHS Labour’s secret weapon in the election?
Given that it is such an important issue to the public, it is not surprising that Labour is making the NHS a centrepiece of its election campaign, says Kate Duxbury.
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Ipsos Final Election Poll 2017
Ipsos’s final election poll for the Evening Standard indicates that Theresa May and the Conservatives are on course to win the 2017 General Election.
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How do millennials vote? Debunking the myths
The evidence shows that some common assumptions about their voting behaviour are fraught with peril, writes Bobby Duffy in Prospect Magazine
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The number of young people that will vote could decide the election
Ben Page writes for the Times Red Box and walks us through the challenges for pollsters during election time.
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Understanding the General Election using Neuroscience
New research published today by Ipsos provides an insight into not just what people say about voting intention and support for parties / candidates, but also the conviction of these views.
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General Election 2017
A consolidated view of Ipsos polling and analysis of the 2017 UK General Election with our key long term social and political trends.
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Your Care Rating 2016 Survey Report
This research report accompanies care home results, presenting findings from the Ipsos surveys.