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Most think equal representation of women in professions still a decade away
A new poll by Ipsos for the Southbank Centre reveals most Britons think it will be a decade or longer before there are equal numbers of men and women in key professions.
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Over half of customers think they are working harder than companies to fix problems
Jean-François Damais reveals an Ipsos study which found that, all too often, customers believe they are putting in more effort than companies to get things resolved following a negative complaint or incident.
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Economist/ Ipsos February 2016 Issues index
The February 2016 Economist/Ipsos Issues Index shows that, following the recent EU renegotiation and announcement of the referendum date, a fifth (20%) of the British public mention the EU amongst the most important issues facing Britain
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Branded Content: Optimising for Brand Impact from Development to Measurement
When it comes to Branded Content we have a key set of principles we follow across the creation, testing, and assessment phases.
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Approach, February 2016
Welcome to Approach, the newsletter from the social research team at Ipsos Scotland.
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Leadership Connections 2016, HR and the C-suite driving innovation
How can HR help the C-suite drive innovation? Download new research from Ipsos and Cirrus examining the HR contribution to the C-suite agenda.
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Ipsos Encyclopedia - Customer Experience Management
Customer Experience Management is the practice of actively, consistently, and comprehensively managing the perceptions customers have of experiences relating to an organisation.
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Ipsos Encyclopedia - Big Data
"Big Data" is a very broad term, used often - and for a variety of different purposes.
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Ipsos Encyclopedia - Advertising Tracking Research
Ad Tracking research refers to the concept of evaluating the in-market performance of advertising and the greater definition of 'marketing communications' and any brand touchpoints.
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NRS data uncovers a rise in Britain's middle class
A recent article in the Guardian analysed Ipsos Connect data for the NRS and found a trend for growth in our middle class since the turn of the millennium.