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Investigating how both consumers and health professionals understand healthy eating messages
The Food Standards Agency in Scotland commissioned Ipsos to undertake research to explore how consumers and health professionals understand healthy eating messages around starchy foods and foods high in fat and/or sugar.
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Reading between the lines
Whilst declining circulations and readership for newspapers and magazines are widely and regularly reported, one in ten (9%) have viewed a newspaper or magazine via tablet, e-reader or app in the last 12 months.
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Concern about unemployment - are we just getting warmed up?
While unemployment itself seems to have stopped rising, polling shows that the public's level of concern about it just keeps rising says Jerry Latter in Total Politics.
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The beating heart is a ticking timebomb
In Marketing magazine, Jonathan Weeks of Ipsos Marketing looks at the contradictions consumers face in pursuit of a healthy lifestyle.
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RenewableUK Wind Power
In April 2012, Ipsos conducted research into public attitudes to wind power for Renewable UK / Hill and Knowlton Strategies.
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Preliminary thematic findings report: London Youth Reducing Reoffending Programme
Ipsos issues a response to the BBC article on Preliminary Thematic Findings Report on the London Youth Reducing Reoffending Programme.
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The Age of Big Data
Louise Brice in MediaWeek outlines the 3 key elements to get the most out of your data sources.
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Economist/Ipsos April 2012 Issues Index
The April Economist/Ipsos Issues index shows that, this month, two fifths of the public (40%) place unemployment among the most important issues facing the country, the highest level of concern in over thirteen years, as the unemployment rate reaches its highest level in seventeen years.
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Ipsos Global @dvisor Wave 30
One in ten (10%) Britons rate the state of the economy as good, the same as in Japan and similar to French and Italian pessimism according to new research from Ipsos' Global @dvisor online survey conducted in 24 countries.
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Being uncomfortable with social media
Half of businesses feel their social media skills are either below their industry average or very poor, write Ines Nadal and Tara Beard-Knowland in Brand Republic.