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E-scooters: public recognise environmental and affordability benefits, but safety fears remain
61% of British adults believe e-scooters negatively impact pedestrian safety. However, around 2 in 5 see e-scooters as positive for the environment (39%) and cost of travel (40%).
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Ipsos partners with the University of Kent in a new research project to assess the costs and benefits of homecare services in England
Ipsos is pleased to announce its participation in a new research project which will assess the value for money that home care services provide to people receiving care and their families in England.
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Navigating Through Turbulence
The golden rule of reputation? It’s never built in isolation—context is everything, and it’s more turbulent than ever.
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Reform UK and Farage most trusted on immigration as confidence in Labour and Conservatives falls
Reform UK enjoys the highest level of trust on having the right immigration policies (37%), handling migrant crossings of the English Channel (39%), and making illegal entry more difficult (42%). Conservatives are the least trusted party on these issues.
Key Influencer Tracking
The Key Influencer Tracking program is a suite of multi-client studies that examine the attitudes and opinions of a range of elite, opinion-forming stakeholder audiences.
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People are less ‘nimby’ than they think they are
People are more likely to think public opinion leans more towards opposition to the building of more homes in their local area (42% are of this view) than support (26%). However, the opposite is true - 46% support building, 25% oppose it.
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Badenoch drops to worst Ipsos favourability score as Conservative leader, while Farage continues to top ratings
17% hold a favourable opinion of leader of the opposition Kemi Badenoch, while her score of 49% unfavourable is her worst in this series as Conservative party leader – Shadow Justice Secretary Robert Jenrick follows closely behind, with 16% favourable.
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Behaviours and views on recycling, waste and plastics pollution in England
Trends to recycle more and reduce waste and plastic pollution are on the rise amongst consumers.
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Eurovision polling: fears of “nul points” for the UK on the rise as public selects which songs political leaders would sing in Switzerland
Just over two in five (43%) think that the UK will receive no points in this year’s Eurovision Song Contest, a 19 ppt jump from last year.
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Public Hostility Towards Immigration: Understanding the Contradictions
Labour's immigration white paper is clearly a response to growing public concern. But shifting public opinion on such a complex and emotive issue isn't easy, especially when public opinion has so many - often contradictory - aspects.