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Politicians remain the least trusted profession in Britain
The 2017 Ipsos Veracity Index reveals the esteem the British public holds for a variety of professions, with some fresh additions in the form of weather forecasters and professional footballers.
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Trust in Professions: Long-term trends
Who do you trust? Ipsos's long-term trends research into the professions the public trust most - and least.
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Ipsos Research Highlights - November 2017
Ipsos's Research Highlights for November 2017 includes our annual Veracity Index, low confidence in Theresa May to get a good Brexit deal and an invitation to our End of Year Review.
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Domestic abuse survey: research into the role of the employer
Ipsos has undertaken survey research on behalf of the Vodafone Foundation to understand what barriers are preventing businesses from doing more to support employees who are enduring domestic violence, as victims and perpetrators.
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Media Impartiality in 2017
Independent analyst David Cowling looks at audience perceptions of bias in the media.
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New survey for EIB reveals demand for investment in Europe
The EIB Investment Report 2017/2018 incorporates the results of the annual EIB Investment Survey conducted by Ipsos of 12,500 businesses in the EU, which this year also includes a Europe-wide survey of 600 municipal authorities.
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Great Expectations: Are service expectations really rising?
Ipsos has combined the findings from existing and new research to explore the link between customer satisfaction at a particular service interaction and the customer’s relationship with that brand.
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How SMEs are giving women more business options
A study of SMEs across Europe found that they offer women founders new employment choices in a world where the nature of work is changing. We explore some case studies, asking women what it is exactly they find so attractive
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BBC most trusted news source
A new survey for the BBC looks at levels of public trust in news sources.
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Sugar: The Reformulation Challenge
The reduction of sugar in food and drink is one of the most effective strategies in managing the obesity crisis. Here, we discuss the reformulation challenges faced by manufacturers, and explain how our product testing expertise can help.