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Customer Interactions Matter
Unlock the Power of Real-Time Retail Insights with Mystery Shop Essentials.
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Perfect Retail Execution Matters
Elevate Your Retail Game with Strategic Insights from Audit Essentials
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Unlock the power of the creator economy
The Creator Economy is booming and with it, the opportunity for brands to drive real engagement through authentic voices.
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President Trump's first 100 days: US considered less of a force for good in world than China for first time ever
In Britain, just two in five (39%) say US is a ‘force for good’ in world – down 17 ppts from October 2024.
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Two thirds of Britons say the total number of people entering the UK is too high
Two in three (67%) Britons believe the total number of people entering the UK is too high, with 43% stating it is "much too high."
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Pulse Check - April 2025
Reform UK: local elections, big test.
Stay informed on the latest shifts in public opinion and political sentiment. Pulse Check delivers key insights from Ipsos' data on politics and public services to help you navigate the evolving landscape. -
Ipsos Economic Optimism Index falls to historic low
Current net figure of -68 even slightly lower than levels recorded during some of the most challenging economic periods in recent history, including January 1980 recession, 2008 financial crash, and the 2022 start of the cost-of-living crisis triggered by the COVID-19 pandemic and invasion of Ukraine.
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Local Elections: Voters lack confidence in all main parties to deliver, with Reform UK poised to do well
New research from Ipsos in the UK sheds light on the factors shaping voter decisions in the upcoming local elections on May 1, 2025.
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Trends - Economy
Explore Ipsos trends on the state of the British economy. This section presents our Economic Optimism Index, as well as overall perceptions of the economy and Chancellor of the Exchequer.
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Favourability ratings for Starmer, Reeves and Labour all unwind this month
Public favourability ratings for Keir Starmer, Rachel Reeves and Labour all dip this month, cancelling out much of last month’s improvement.