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The economy and immigration remain Britain’s biggest issues
Four in ten (39%) see the economy as one of the biggest issues for the country, up five points since March.
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Britain sees double digit drop in those who feel individual action on climate change is needed, as world passes 1.5˚c temperature increase
Britain has seen a 12 ppt decrease in the percentage of people who feel that individual action on climate change is needed. This trend has been replicated across the 32 countries surveyed, with particularly sharp declines in G7 countries.
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Price trumps planet? Britons want sustainable products, but on a budget
While concerns about the environmental and social impacts of purchasing decisions are rising, price remains the most important factor for British consumers, with 93% rating it as very/somewhat important.
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Ipsos poll finds widespread support for key workplace DEI initiatives, but men are more likely than women to say DEI has gone ‘too far’
There is widespread support among British public for key workplace DEI initiatives, including flexible working (71%), gender pay gap reporting (65%), and inclusivity training (64%). However, men (43%) are significantly more likely than women (29%) to believe DEI initiatives in general have gone ‘too far’ in UK workplaces.
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Trends - Royals
Explore how public opinion towards the British monarchy has evolved over time. This section presents long-term trends in attitudes towards the institution itself, alongside favourability ratings of key members of the Royal Family.
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A profession poised for AI transformation demands upskilling and leadership
AI presents the biggest opportunity for Chartered Accountants to deliver value, shape careers, and create interesting roles, but demands upskilling and leadership from the top to maximise its potential.
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Pulse Check - Tariff Special - April 2025
Stay informed on the latest shifts in public opinion and political sentiment. Pulse Check delivers key insights from Ipsos' data on politics and public services to help you navigate the evolving landscape.
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Evaluation of the targeted lung health check programme for NHS England
The programme and its evaluation set out to test whether the promising results displayed in earlier pilots and trials were replicated at a larger scale and in real world, busy NHS settings.
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As Charles and Camilla celebrate their wedding anniversary, perceptions of their relationship’s impact on the monarchy have improved over the decades
Public perceptions of the King and Queen’s relationship have improved since the late 1990s, with fewer people believing it harms the monarchy, although nearly half say it has made little difference.
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Despite Netflix hit Adolescence driving national conversation, no uptick in online safety apps
In weeks following launch of Netflix hit Adolescence, Ipsos UK found no change in average use of most popular online safety apps. The UK’s official source for Online Audience Measurement, Ipsos iris, measured usage of YouTube Kids, Microsoft Family Safety and Google Family Link pre & post March 13.