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The beating heart is a ticking timebomb
In Marketing magazine, Jonathan Weeks of Ipsos Marketing looks at the contradictions consumers face in pursuit of a healthy lifestyle.
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RenewableUK Wind Power
In April 2012, Ipsos conducted research into public attitudes to wind power for Renewable UK / Hill and Knowlton Strategies.
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Preliminary thematic findings report: London Youth Reducing Reoffending Programme
Ipsos issues a response to the BBC article on Preliminary Thematic Findings Report on the London Youth Reducing Reoffending Programme.
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The Age of Big Data
Louise Brice in MediaWeek outlines the 3 key elements to get the most out of your data sources.
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Economist/Ipsos April 2012 Issues Index
The April Economist/Ipsos Issues index shows that, this month, two fifths of the public (40%) place unemployment among the most important issues facing the country, the highest level of concern in over thirteen years, as the unemployment rate reaches its highest level in seventeen years.
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Ipsos Global @dvisor Wave 30
One in ten (10%) Britons rate the state of the economy as good, the same as in Japan and similar to French and Italian pessimism according to new research from Ipsos' Global @dvisor online survey conducted in 24 countries.
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Being uncomfortable with social media
Half of businesses feel their social media skills are either below their industry average or very poor, write Ines Nadal and Tara Beard-Knowland in Brand Republic.
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The housing issue
Housing is an interesting issue for pollsters, says Ben Page, Chief Executive of Ipsos.
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Storytelling... and re-telling
In her latest Campaign blog, Tara Beard-Knowland says storytelling is a compelling way for brands to communicate.
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The buck starts here
Jonathan Weeks blogs in Marketing magazine on the role of CSR for manufacturers and retailers.