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Ipsos MediaCT Moves Mobile into the Mainstream
Ipsos MediaCT is bringing mobile into mainstream market research with the launch of Mobi-Vision, a research tool to enable clients to capture insights in real time via smartphones.
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The perils of being a repertoire brand
Repertoire brands have it tough, but they can succeed if they stay mobile and memorable, writes Jonathan Weeks in Brand Republic.
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Home Truths
Research Director, Ben Marshall, looks at the issue of housing and the possible political implications.
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Wellbeing not waistlines the priority for parents' food choices
Parents are more interested in long term benefits of healthy food choices rather than obesity levels.
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Ipsos and LGA launch initial consultation on benchmarking resident satisfaction
The Local Government Association has launched Local Government Inform, a new service to provide easy access for local authority staff and councillors to key data about their council and its area.
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Which techniques are best for measuring emotional response?
Keith Glasspoole comments on the benefits of biometrics in Marketing magazine.
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The Effectiveness of Enforcement on Behaviour Change
Research we have carried out for Keep Britain Tidy explores the effectiveness of using enforcement as a way of preventing environmental crime.
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Confidence in the housing market weakens amid the economic uncertainty
More people expect house prices to fall rather than rise over the next year, according to the latest Halifax Housing Market Confidence tracker.
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Halifax Housing Market Confidence Tracker
More people expect house prices to fall rather than rise over the next year, according to the second Halifax Housing Market Confidence tracker research conducted by Ipsos.
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Green shoots?
Around one in six (17%) Britons describe Britain's current economic situation as good, making Britain level with the USA.