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When did spending money become so difficult?
For a successful economy we need consumers, retailers and manufacturers; one to buy, one to sell and the third to make what they want writes John Coll in the Huffington Post.
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How do you tell someone their baby is ugly?
Client concepts are often overlooked but with a bit of care they can make all the difference, writes Jonathan Weeks on Brand Republic.
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Testing the Eatwell Week Resource
Testing of `eatwell week', a week-long menu of meals and snacks designed to demonstrate to consumers how to create a healthy balanced diet.
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Conservatives competent, Labour compassionate, Liberal Democrats divided
The Conservative Party is seen as most competent of the three parties; Labour seen as most compassionate; while
the Liberal Democrats are seen as divided, and least likely to keep its promises. -
The SNP's social media success
The SNP dominated discussion on social media during the Scottish election campaign
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Why managing your reputation is more vital than ever
Reputation is a company's most important intangible commercial asset. So how do companies go about communicating what they stand for? Keith Glasspoole and Helen Lamb write in Campaign magazine
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Economist/Ipsos Issues Index September 2011
Concern about unemployment rises to the highest level in over two years
Concern about individual behaviour/morality also increases in the aftermath of the riots in England -
Nextradio gives a glimpse of the future
MediaCT Light Bites: Andy Haylett left the Nextradio conference with a real feeling of positivity and excitement at what the future holds for radio.
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A Brave New World for Britain's Banks
If Woolworths is allowed to fail, why not Barclays? asks Joe Marshall of Ipsos Marketing in the Wall Street Journal.