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We need to talk about generations - Understanding generations
Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.
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2 in 3 British football fans support the usage of VAR in football
British football fans surveyed would be more likely to support VAR if a time limit were to be introduced to make a decision according to a new Ipsos survey.
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Strong public backing for Renters’ Reform Bill and improving the availability of affordable rental properties
Ipsos polling conducted shortly before the Government’s presentation of the Renter’s Reform Bill to Parliament.
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Ipsos Update – May 2023
Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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How are the public likely to receive the government’s plans for improving access to primary care?
Last week the government announced its plan to improve access to primary care, focussing on a set of interventions to tackle the growing pressure on GPs.
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Half of Britons think that too much money was spent on the Coronation
A new survey carried out by Ipsos after the Coronation of King Charles III shows a small increase in the proportion of people that think he is doing a good job.
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Opinions of other countries 'more important than the quality of song' to determine who wins Eurovision, say Brits
4 in 10 Brits (41%) believe Ukraine will win the finals of the 2023 Eurovision Song Contest being held in Liverpool this Saturday.
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Sustainability Matters: How to understand if your ESG efforts are impacting brand choice
Discover how ensuring products and services are ingrained with sustainable co-benefits can provide brands with a competitive advantage, brought to life with a case study from McDonald's.
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Coronation 2023: Attitudes towards the Royal Family
As Britain celebrates the Coronation of King Charles III we present a round-up of the latest polls, trends and attitudes towards the Royal Family and the Monarchy in association with Sky News.