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Getting Sticky
Roger Sant of Ipsos Loyalty discusses how to create a framework for assessing customers' emotional attachment to a brand and the value of this emotional attachment.
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The Millennial Influence
In this paper VocaLink, following Ipsos research, continues to explore trends in millennials' current payment behaviour and how millennials see payments operating in the future.
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Fighting Fraud
Ipsos was commissioned by Vocalink to conduct research into people's attitudes, concerns and expectations regarding the usage and sharing of personal financial data to combat fraud.
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The Millennial Influence
In this paper VocaLink, following Ipsos research, explores trends in millennials' current payment behaviour and looks at how millennials see payments operating in the future.
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Healing the Pain
A report from Ipsos Loyalty exploring how more intelligent case management and closed loop systems can maximize ROI and reduce customer complaints and churn
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Getting Started in Text Analytics
It is essential to choose the right text analytics tool to meet your research goals. In this thought piece we explore some of the key questions to ask before beginning a text analytics programme.
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Are Business Executives with big budgets your customers?
Global Business Influencers, being the most senior people in medium and large sized businesses, are majority c-suite, with large budgets and work across multiple business areas. For B2B marketing and communications they're your most important customers.
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Are your customers working too hard?
A new report from Ipsos Loyalty investigating the role Customer Effort plays on customers' satisfaction with complaints handling and on broader outcomes such as advocacy and loyalty
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Leadership Connections 2016, HR and the C-suite driving innovation
How can HR help the C-suite drive innovation? Download new research from Ipsos and Cirrus examining the HR contribution to the C-suite agenda.
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Five Top Tips for Successful Text Analytics
Successfully unearthing text analytics insights does not need to be complicated. Read our five top tips to avoid the pitfalls and obtain actionable insights from unstructured text.