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From Hashtags to Votes: analysing online engagement during #GE2024
What have we learnt from the way the public have engaged with the election online?
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Immigration and the NHS - what do voters think?
As election day draws nearer, in a new Ipsos blog, we look at voters' attitudes towards immigration and the NHS
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Manifesto Championship
Which announcements ranked best across eight policy areas? Our Championship tested 56 of the key policies announced in party manifestos with the public. Using a message testing approach called Ipsos DUEL, each participant was shown a random selection of 16 policy pledges in their own mini-tournament, knocking out the worst performing to select an overall winner.
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Attitudes towards digital healthcare
Ipsos conducted this research on behalf of Bupa during Jan-Feb 2024. Bupa commissioned Ipsos to design and carry out the survey to understand attitudes towards future healthcare developments such as remote healthcare, artificial intelligence and genetic testing.
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Bridging the Ethnicity Gap in Clinical Trial Participation: Education and tailored communications needed
Creating more supportive environments for a diverse range of individuals to participate in clinical trials is a critical step in achieving health equity. Getting a clear view of how people currently think about clinical trials can help us identify what steps need to be taken to make this a reality.
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Think global, act local – as COP28 progresses, preparations are underway for the next assessment of UK climate risks
COP28 is in full swing and even before the discussions and negotiations began, Ipsos polling data revealed that only 1% of the British public think that the global symposium will result in positive action.
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Nationwide: Reaping the rewards of demonstrating empathy
Recent research conducted by Ipsos across numerous categories brought to light the importance of Expectations, Context, and Empathy in driving brand choice.
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The future of energy and climate adaptation
The UK’s climate is undergoing significant changes. Our future will be affected by unprecedented climate events with far-reaching consequences for our economy and society, and the public services that assist us. But climate change is likely to have different impacts on different communities. The challenge lies in adapting to these changes in an equitable and just manner. Public services play a crucial role in this process by working to adapt to the impacts of climate change and ensuring the necessary measures are taken to address the specific needs of each community.
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The future of local delivery
The UK is facing rising demands for public services and the need to address social issues like homelessness, poverty, and mental health. However, regional disparity is a major concern, with regional imbalances ranking highest among advanced economies. Dr. Eleanor Carter, Research Director, Government Outcomes Lab, joined us to discuss how place-based policy initiatives can be improved and what policy-makers should consider to fully harness the potential of place-based policy making.
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NHS 75: How behavioural science can unlock the potential of digital health
Earlier this month the NHS marked 75 years, and it got us thinking about the potential value digital health interventions could offer to the NHS in future, and how behavioural insights can encourage their uptake.