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Advertising for Better Representation: Creativity for all
Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.
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Ipsos Equalities Index 2024: More than a quarter of Gen Z men think efforts to promote equality have gone too far
The 2024 edition of the Ipsos Equalities Index finds 27% of Generation Z men across 29 countries think efforts to promote equality for all groups of people have gone too far.
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Attitudes towards digital healthcare
Ipsos conducted this research on behalf of Bupa during Jan-Feb 2024. Bupa commissioned Ipsos to design and carry out the survey to understand attitudes towards future healthcare developments such as remote healthcare, artificial intelligence and genetic testing.
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Disabled people often not seen in media and advertising content, new research finds
The nationally representative research carried out online in November and December 2023 on behalf of Business Disability Forum shows that many disabled* people do not feel represented by images used in media, advertising and on TV
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Active Lives Children and Young People Survey 2022-23
Ipsos conducted the sixth year of this ongoing survey on behalf of Sport England during the 2022-23 academic year. Sport England commissioned Ipsos to design and carry out the survey to inform their own strategy and the strategies of the Department for Culture, Media and Sport (DCMS), the Department for Education (DfE) and the Department of Health and Social Care (DHSC).
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First Life in the UK Index identifies wellbeing gap between young and old
A new landmark Life in the UK Index study from Carnegie UK and Ipsos finds democratic wellbeing is in crisis.
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What does the NHS Adult Inpatient Survey tell us about patient experiences, in the context of increased waiting times?
Molly Dawson looks at results from the 2022 Adult Inpatient Survey, coordinated by Ipsos on behalf of the Care Quality Commission. The data tells us that overall experience remains generally positive but is deteriorating across several areas, in particular waiting times, and there continues to be stark differences in experiences between patient groups…
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Global views on abortion
A majority across 29 countries believe abortion should be legal in at least most cases.
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Britons worry about inequality but put equal opportunities before equal outcomes
New global Ipsos research for the Fairness Foundation - the 2023 Ipsos Equalities Index.