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Half of 16–34-year-olds trust news from online influencers, even with concerns about ‘widespread fake news’
Only 31% of Britons trust online news from influencers and individuals a great deal or a fair amount. However, this rises to half of 16–34-year-olds. 55% of younger people say they get online news from influencers every single day, despite thinking ‘fake news’ is prevalent.
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COVID-19 five years on: Young people most likely to say they’re lonelier and spending more time looking at screens than before the pandemic
Six in ten (60%) young people say they spend more time looking at social media and screens since before the pandemic started
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“The NHS is broken but it’s not beaten”: Public opinion on A&E wait times
An Ipsos poll reveals concerns about the availability of beds in local A&E’s and how this impacts behaviour to seek care.
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Can Labour deliver? Public services face inequality crisis
Ipsos’ annual ‘Understanding Society’ report “Putting the Place into Public Services” utilises 8 MRP (Multilevel Regression and Poststratification) models to understand public perceptions of key services in every local authority area across the UK, including health services, policing, public transport, and education, as well as housing, jobs, and overall quality of life and community cohesion.
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Trust or bust: Realising the UK's AI ambitions
There is one essential factor that must underpin all the UK government's efforts in order for the UK to succeed in its AI ambitions: trust.
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New Ipsos survey shows divides between MPs and the public on priorities for economic growth
Ipsos surveyed both MPs and members of the public about their priorities for economic growth.
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Using a Discrete Choice Experiment to understand the public’s decision-making around arranging and paying for residential care
In 2023, Ipsos conducted research on behalf of the Department of Health and Social Care (DHSC) to explore how likely those expected to self-fund any necessary future residential care would be to involve their local authority in arranging the care and the factors influencing their decisions.
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Decisions about arranging and paying for residential care among potential self-funders and their loved ones
In 2023, Ipsos conducted research on behalf of the Department of Health and Social Care to explore how likely those expected to self-fund any necessary future residential care would be to involve their local authority in arranging the care and the factors influencing their decisions.
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"Broken NHS": Driving Patients Away?
New Ipsos poll reveals how public concerns about the health service are changing the way people seek care.
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Latest Life in the UK Index shows quality of life has stagnated
Wellbeing did not improve between 2023 and 2024, according to research among more than 6,700 UK residents.