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Two thirds of UK public continue to think assisted dying should be legal, provided certain conditions are met
Majority of the UK public continue to believe it should be legal for a doctor to assist a patient aged 18 or older in ending their life by prescribing life-ending medication that the patient could take themselves (66%), provided certain conditions are met.
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The People Behind the Polls
The People Behind the Polls - a series of video diaries and election debate reactions from members of the public during the 2024 General Election.
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UK workers seek new digital skills amidst the buzz of AI
People in the UK aren’t just exploring the topic of Artificial Intelligence online – they’re also thinking about how this technology will impact their working lives, resulting in 53% of UK office workers wanting to learn new skills.
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7 in 10 Britons believe policies of the UK government have contributed to rising cost of living
The Ipsos Cost of Living Monitor reveals that 61% of Britons believe that it will be at least a year before inflation returns to normal, if ever.
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FSA consumer survey, conducted by Ipsos, reveals most recent changes to our eating habits
Since 2020, Ipsos has been running the FSA’s flagship consumer survey, Food and You 2. Research from the survey, published today by the Food Standards Agency reveals that concerns over food affordability continue to rise for people surveyed in England, Wales and Northern Ireland.
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Bridging the Ethnicity Gap in Clinical Trial Participation: Education and tailored communications needed
Creating more supportive environments for a diverse range of individuals to participate in clinical trials is a critical step in achieving health equity. Getting a clear view of how people currently think about clinical trials can help us identify what steps need to be taken to make this a reality.
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Britain is a nation of “satisficers” rather than “strivers”, Ipsos report finds
“Signs of Success”, a major new research report from Ipsos, reveals deep generational and geographical divisions in our perceptions of success.
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Nationwide: Reaping the rewards of demonstrating empathy
Recent research conducted by Ipsos across numerous categories brought to light the importance of Expectations, Context, and Empathy in driving brand choice.