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Ipsos Update – March 2021
Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
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Clean, green and affordable: Striking a balance between sustainability, hygiene and value in packaging
In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.
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Ipsos Research Highlights - 17 July 2020
In this week's Ipsos Research Highlights include how the public feel about the recent Government communications, Boris Johnson's favourability ratings and latest findings from the recent COVID-19 home testing study.
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How does COVID-19 spread? Global public belief in myths and theories
More people globally believe COVID-19 can live on surfaces for days over other theories.
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Ipsos Update - April 2020
This month’s research digest from Ipsos around the world looks at headlines of the coronavirus crisis, while exploring a range of different topics, including gender equality at work, digital health and the sustainability agenda.
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Majority of Brits can’t identify plastics in multiple household items
Many household items contain hidden plastics, but some are more obvious than others.
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Packaging Perfection | Webinar
Following our Packaging Perfection webinar you can now access the slides and recording of the presentation.
Packaging Research
Evaluate, optimise and forecast the potential of new packaging.
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We see with our mind, not just with our eyes
This white paper argues that it is essential to link responses to a product’s appearance back to the visual features that trigger them.
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Let’s Get Phygital
View our on demand webinar for a demonstration of Simstore, Ipsos’ virtual shopping solution.