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It’s About Time: Measuring Media Impact
Time is useful as a complementary measure to assess the value of various media opportunities to advertisers.
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Over half of GB adults now own a tablet
Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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In The Frame: Tracking and Profiling Audiences to OOH Advertising
For many marketers, OOH advertising has a strong appeal: it is pure advertising; it features no other content to distract viewers and makes no demands on them; it doesn’t want you to click a banner or give it your email address. So, it is important that we measure exposure to OOH advertising accurately and efficiently.
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Last Impressions Also Count
How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
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8 in 10 GB adults own a smartphone
Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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A Digital Future for Random Probability Surveys
As data collection methodologies evolve from pure face-to-face, Ipsos has been actively innovating in push to web and mixed mode research.
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Bringing the public along on the health tech revolution
Kate Duxbury reflects on the initial code of conduct for data driven health and care technology.
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2 in 3 adults in Britain use social media
Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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PAMCo: The Components Behind A World-Leading Audience Measurement Solution
PAMCo’s innovative methodology combines data from three sources to provide an overall picture of publisher audiences across print and digital platforms.
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Shakespeare still shocks - even in Virtual Reality
Ipsos and The Royal Shakespeare Company partnered on an innovative programme of research to explore the emotional engagement of theatre, live to cinema and a virtual reality experience when watching a performance of Titus Andronicus - Shakespeare’s bloodiest play.