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Ain't got the time, ain't got the money
Money and time are always at a premium, but it's important to think about the future and engage with social media, writes Tara Beard-Knowland from Ipsos ASI in Brand Republic.
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RAJAR Quarter 2, 2012 - Radio Joins the Online Community
Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release.
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Measuring emotional engagement through biometrics
Biometric measurement can be a valuable tool in helping us understand how advertising works, writes Keith Glasspoole, deputy managing director, Ipsos ASI.
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A holiday for advertisers
Tara Beard-Knowland of Ipsos ASI celebrates the phenomenon of Super Bowl advertising in Campaign magazine.
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London 2012: Olympic sponsors score low recognition
With six months to go until the London 2012 Olympics starts, the benefits of being an Olympic sponsor have yet to be realised says a new Ipsos poll.
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The perils of being a repertoire brand
Repertoire brands have it tough, but they can succeed if they stay mobile and memorable, writes Jonathan Weeks in Brand Republic.
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Confusion over smartphone operating systems
Smartphone operating systems are a world of confusion for users according to Ipsos's Mobile Operating System Syndicated Study.
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Does the nation love their DAB radio?
18.5 million adults are DAB owners, yet only an estimated 12.6 million are confirmed listeners. What are the other 6 million doing with their DAB sets?
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MediaCT Light Bites: Radio listening is increasingly mobile
Charles Lawrie of Ipsos MediaCT, gives us a flavour of the latest set of RAJAR radio listening survey results.
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The Business Impact Of Blogs
Andy Warhol said in the 1960s everyone will be famous for 15 minutes. He was of course talking about TV. David Weinberger, a famous blogger, brought Andy Warhol's assertion into the 21st Century commenting that blogging means everyone will be famous for 15 people. There has been a lot of hype about blogging in the media. This pan European research study conducted by Ipsos, in conjunction with Hotwire Communications is, we believe, the first of its kind to attempt to identify the business impact of blogging.