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Global views on healthcare in 2018
In our new Ipsos Global Advisor survey, Britons are most positive globally about their healthcare system and - with Spain - have the highest confidence that they get the best treatment.
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Rules for the perfect gift
‘Gifting’ is not a new concept in Marketing, but continues to be an important one. Whenever anyone gives a gift, they are expecting something in return - an appreciation perhaps, or a shared bonding moment. This is the principle of reciprocity
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Experiences of people with long-term conditions – what does GPPS data tell us?
Joanna Barry looks at the most recent data from Ipsos’s GP Patient Survey and what the survey tells us about the experiences of people living with a long-term condition.
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Trust: a crucial line of code when applying Artificial Intelligence to Healthcare
Trust and reputation are essential considerations for companies seeking to deliver AI technology in healthcare. It is vital to demonstrate transparency, and have meaningful engagement with the influencers that help shape public opinion, as well as the stakeholders that are instrumental in determining the regulatory response to new uses of personal data.
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Public expectations of the NHS
In a guest blog for The King's Fund, Bobby Duffy explores public expectations of the NHS and other public services.
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The Perils of Perception 2017
Ipsos’ latest Perils of Perception survey highlights how wrong the online public across 38 countries are about key global issues and features of the population in their country.
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Issues Index: The five tribes of Brexit Britain
A new segmentation of 2017 Issues Index data reveals a five-way split in public views on the most important issues facing Britain
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The Curse of Cosy
The seemingly harmless Danish 'hygge' trend is now damaging our health, such is the way in which the British have interpreted it. It has been mistranslated as the 'easy life' and is often used as a justification for being a bit lazy.
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New report finds that unmet needs in social care among older people are widespread
Ipsos and partners have conducted a new and timely research project highlighting the experiences of unmet need for care among older people living in their own homes.
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Reputation Management in New Business Areas: the Case of Digital Health
Advances in digital technology are giving rise to a ‘Digital Health’ revolution, making personal health management accessible to all at the click of a button, or a tap of the screen. For businesses, the challenge is in finding the sweet spot between privacy, accessibility and usefulness.